Their Future is decided today
We’re committed to building an inclusive and sustainable one.
Designed for the future
We’re driven to create meaningful progress — for this generation and the ones to come. That’s why we’ve set bold environmental goals and are rethinking how we design our products, because that’s where lasting impact begins. At the heart of our approach are three guiding principles that help us make better, more thoughtful design choices.
First-class comfort
Low-impact materials
Close loops and cut waste
Materials that make a difference
We’re switching our materials for more sustainable ones — without compromising quality. Materials with lower CO2 footprint, recycled materials, and mono-materials are our priorities. They’re part of our mission to reduce our products’ footprint by 47% by 2026.
Bio-based material
To reduce our strollers’ CO2 footprint, we use mass-balanced bio-based material instead of fossil-based plastics. This innovation upcycles plant-based waste, without compromising durability or performance, so our products can last for generations.
FSC®-certified wood
Our award-winning Bugaboo Giraffe chair is crafted with natural beechwood certified by the Forest Stewardship Council®. This means the wood is traceable and comes from responsibly managed forests.
Recycled fabrics
These things take time, but we’re gradually incorporating recycled fabrics into our entire range — from strollers to accessories. Alongside these updates, we’re always on the hunt for even better alternatives.
Recycled aluminum
The ultra-compact Bugaboo Butterfly is crafted using 60% recycled aluminum, which has reduced the CO2 footprint by 16%. It’s a first step, but we plan to roll out the material across all our strollers.
Powered by People
We believe everyone should be treated with dignity and respect — just as we’d want for ourselves. Because of this, we uphold high standards for health, safety, and fair pay in our own award-winning factory, and expect the same from our suppliers. We ensure they have access to:
→ Excellent working conditions.
→ Salaries well above local living wages.
Certified Refurbished
A sustainable product is one that lasts — so we design for longevity from the very beginning.
Our modular-design approach means parts can be repaired, replaced, and recycled, helping
each product stay in use for as long as possible.
To extend lifespans even further, we created our Certified Refurbished program. Refurbished strollers might show small signs of a previous life’s adventures, but they perform like new. Each one is meticulously restored by skilled technicians, who inspect every screw, click, and stitch to ensure it’s safe, spotless, and ready to stroll again.
Iconic since 1999
Frequently asked
What actions is Bugaboo taking to achieve zero emissions by 2035?
As we strive towards net-zero emissions by 2035, we know there’s still a long way to go. To reach our goals, we’re collaborating with a wide network, from our teams to consumers, retailers to suppliers, and competitors to investors. Our first major leap is reducing the emissions from our strollers by 47%, which we plan to achieve by 2026.
We have three principles when designing our products. Firstly, we focus on quality. We test our strollers beyond industry standards and enable repair and refurbishment with our modular design. By making our products last, we reduce their environmental footprint and ensure more than one family can enjoy them. Secondly, we choose low-impact materials. We prioritize low-carbon and recycled materials and avoid harmful substances, while never compromising on quality. Thirdly, we close material loops and prevent waste. We enable the recycling of each component, prioritize mono-materials, and design for easy disassembly.
Does Bugaboo contribute to charitable causes?
Absolutely. We believe in making a positive impact beyond our business. As part of our commitment to doing what’s right, we get involved with charitable initiatives through our Product Donation Program. Each year, we collaborate with community-serving organizations to give back and provide extra support for those who need it.
What sustainable materials does Bugaboo use in its products?
We're prioritizing materials with lower CO2 footprint, recycled materials, and mono-materials. Our strollers use ISCC-certified bio-based material instead of fossil-based plastics. This bio-based material provides the same quality for our products, but is made from upcycled plant waste and results in a big CO2 footprint reduction. Our Bugaboo Giraffe chair is crafted with natural beechwood certified by the Forest Stewardship Council®, meaning that the wood is traceable and comes from responsibly managed forests. We're also gradually moving to recycled materials, such as recycled aluminum in the Bugaboo Butterfly and recycled fabrics in our strollers and accessories. And we're always on the hunt for even better alternatives.
What certifications or standards does Bugaboo adhere to for sustainability?
Since 2022, Bugaboo has been a Certified B Corp™. It means we meet high standards of social and environmental performance, accountability, and transparency. Certified B Corporations are globally recognized as leaders in the movement for an inclusive, equitable, and regenerative economy. In 2023, we were EcoVadis Silver-certified. EcoVadis is a globally recognized assessment platform that rates businesses’ sustainability based on four key categories: environmental impact, labor and human rights standards, ethics, and procurement practices. We are also a member of the United Nations Global Compact and a signatory of the Modern Slavery Act since 2021, and committed to responsible business practices in human rights, labor, the environment, and corruption.
Read our 2023 impact report or a full list of our product-related and factory-related certificates.
How does Bugaboo safeguard social accountability?
The well-being of our employees is a top priority, and we’re committed to safe and fair conditions across our entire supply chain. That's why Bugaboo has been SA8000 certified since 2010. It means we're committed to developing, maintaining, and applying socially acceptable practices in the workplace such as fair wages, labor rights, working conditions, health and safety, and gender equality.
How does Bugaboo involve customers in its sustainability efforts?
We involve our customers in our sustainability efforts by offering information on product care to extend lifespan, providing options for recycling used products, and promoting eco-friendly practices. Through our Certified Refurbished program, parents can return used or defective strollers and we make sure they keep on strolling. We refurbished more than 97% of stroller chassis sent back by consumers so we could resell them. We offer our strollers for lease, encouraging more families to use one product while ensuring the longest possible product lifespan through proper care and repair. We also want to make it easier for customers to exercise their right to repair inside and outside of warranty, by rolling out more Bugaboo Service Centers across Europe.